Is your business a leader in your industry? Are you considered a thought leader regarding your industry? Do you even consider these questions important to the strength and stability of your business? … You should…and here’s why!
In any race or contest, it is a simple truth…if you’re not in the lead, then you are playing catch-up! In business, if you’re not leading your industry segment, then YOU are behind and playing catch-up!
Personally, I’d much rather feel the nip of the competition on my heels than be running desperately, fighting off the other competition to close the gap with the leader.
Sure, some business owners will comfort themselves by pointing out that they’re not last in their category, maybe there are even competitors ‘following’ their lead…but that’s just a compromise. It’s an acknowledgment that they’re not first and they never will be! They’ve already lost the game, they just haven’t given up yet!
When you are the leader in your segment, your words have power. Your actions have consequences, and your choices move markets! When you are not the leader, you are being overpowered, moved, and whip-sawed…subject to the whims of your leader.
As a business coach, I see it all the time, the newly minted entrepreneur working diligently to focus on the goals they’ve set but working in a vacuum, completely oblivious to the market in which they play. No business operates on an island, immune to the influences of the others around them competing for the customers’ attention and money! If you accept that premise, then you must also accept that the businesses that will find success are those that direct and influence that market.
So what can YOU do to be a leader in your market? Here are a couple of ideas:
– Be Vocal! – Speak out about what’s going on in your industry, share your opinion. Yes, you will alienate some, but you will also galvanize others behind you!
– Challenge the Norm! – If you’re just like everybody else, then you’re only competing on price, and that is a losing game. What are you doing to be different and challenge the mediocre masses?
– Take On the Leader! – Even if you don’t win right away, take on the leader, challenge them, call them out, make them work for it! Yes, you MIGHT make some headway by supporting them…but how many others are doing the same thing. Once again, you slip into the quiet masses!
As our Quote of the Day from Rick Krug says, if you don’t have followers you’re not a leader, you’re just going for a walk. What will YOU do today to create followers and take your position out front?
If you’re not sure what to do next or how to implement leadership as a business strategy, I’d love to talk and help you create a plan to make it happen. Just click on https://www.ThomRigsby.com/coaching and schedule a no-obligation Discovery Session right now!