Have you ever watched a late-night infomercial or some TV shopping show and thought to yourself, “You know…I never thought I wanted a gizmo, but that one looks AWESOME!” Ever wonder how they were able to get you to do that?
(If you’re not familiar with the “infomercial”… 1) where have YOU been, and 2) check out the first comment for a
Enter the Customer Avatar
This thing goes by lots of different names…Ideal Customer Profile, The Perfect Customer…I kind of like Customer Avatar. And, for the record, I was using this term BEFORE the movie came out!
Okay, so what is this thing that goes by so many names? Well, simply put, it is a profile of your very best customer. A collection of demographic, psychographic, and behavioral data that describes your very best customer.
Why Is It Important?
Well, I mean, you want to be like the TV shopping clubs, right? No, really…they create an ideal customer profile for every product or segment of the show. That way they know that the product will appeal to you and they learn the right language to use when describing the benefits, features, and value. In short, it writes the script for their show!
With your customer avatar in hand you will be equipped to do the same thing. Whether you’re writing, speaking, or shooting a video, you’ll know just who you’re talking to, what their felt needs and burning desires are and the language to use to pull them in!
What Does A Customer Avatar Look Like
Here’s a somewhat less than perfect image of one of my customer avatars (yes, I have more than one…more on that in a minute). You can download the full page along with a worksheet to help you create your own customer avatar below.
But I Have More Than One Perfect Customer
Yes, I’m sure you do. No, really, I believe you. In fact, most of us will have more than one. That’s a really simple problem to solve though…just make more than one customer avatar!
Different people will have different reasons for buying your product or service. If you don’t take the time to be specific for each one, then you run the risk of making your message so generic that it doesn’t resonate with anyone! Much better to spend the time creating multiple avatars…and multiple ads…than to waste money on ads that won’t perform!
Okay, So How Do I Create My Own Customer Avatar?
First, download the PDF below that includes my Roy Bower customer avatar as well as your very own Customer Avatar Worksheet. Print off as many of the worksheets as you need to build the best profile of your ideal customer.
Another thing to bear in mind…this is not a “one-and-done” project. This profile should be updated and maintained. It WILL change over time and if you don’t do the work to keep it updates, well, you’re not going to get the benefit from it you need.
Wrap It Up!
Alright, there’s the low-down of the Customer Avatar. If you have any questions, feel free to leave a comment below.
If you’d like a member of the team to review your customer avatar and help you find more customers, make more money and have more free time from your business, schedule your no-obligation Discovery Session today. Just click the bright orange button below!
Hope this has been helpful. Let’s talk soon!
Use the form below to download your Customer Avatar example and worksheet.