For a lot of businesses just like yours, 2019 was a break-out year. The economy is red-hot, money is flowing, and people are talking about your business. But just like every wise business owner, you have some questions…How long will this last? What can I do to keep customers flowing? Will my business be able to survive?
According to Nicola Tesla, the secrets of the universe lie in energy, frequency, and vibration. In my personal experience owning and operating more than a dozen businesses and as a coach working with hundreds of client business owners and leaders I can attest that the secrets of business also lie in energy, frequency, and vibration!
So if old Nick was still alive today, how would HE suggest you grow your business in 2020? Let’s take a look.
What Is the Energy Source Driving Your Business
Have you ever been to the DMV? When you left, did you feel energized or drained? What about a concert or a play? Energized or drained? I remember going to the theater when the original Rocky came out (yeah, I call it ‘experienced’!)…in the parking lot after the movie everybody was jumping around with their arms in the air…just like Rocky. Why?
How do your clients feel after they interact with your business? Energized or drained? If 2019 was your break-out year there is a good chance they are feeling energized because you are still new and different? Maybe you’ve been in business for a while and your customers are loyal…but not energized.
What about your team? Are they energetic or just idling through their day? In either case, why?
Energy flows both ways, from the business to the client and from the client to the business. If your team is drained, they will suck the energy right out of the client (ever gone to a restaurant hyped and excited and left tired and frustrated?). But if the team is amped up, they will have excess to give to your clients…and they will leave that interaction feeling better, maybe not knowing why but definitely able to attribute it to doing business with YOU!
As the leader of the business, YOU set the standard for energy and a high energy level is the first key to growing your business in 2020. Keep your energy high and be observant of the energy in the room. If the energy level is low, call a time-out and TAKE ACTION to bring up the energy!
Can You Feel the Vibes
All the energy in the world applied to the wrong problem will still be a losing proposition! Think about Wyle E. Coyote applying dynamite to the wrong cliff. Plenty of energy applied in the wrong place. Could your business grow if it applied energy in a different place?
Many businesses that don’t last miss one of the key principles of business, solving problems for other people (more on that in a minute). Instead, the owners get too infatuated with what THEY want to do instead of what THE CUSTOMER wants (yes, wants…not needs!).
Listen and be on the lookout for the vibes of the customer, those requests that will tell you exactly what they are looking for…then give it to them! Sure, you can test new things and introduce more options, but the most successful businesses in 2020 will focus on finding out what works, and doing more of that!
And speaking of finding out what works…you should also take a look at what didn’t work. What did you try in 2019 that didn’t produce the results you expected? Seriously ask yourself whether this is something you want to do or your customer wants? If they don’t want it, prune it! Don’t allow anything to ruin that good vibe with your customer!
As the leader of your business, it is your job to pay attention to what is working and what isn’t. Do more of what works and less of what doesn’t! To do that and grow your business in 2020, you have to be able to look up from the details of the business and stay connected with the market!
What Is Your Frequency
The energy in the business applied to solve the right problem for customers will create frequency in your market. This frequency shows up as one of the least understood and most underutilized resources available to business owners…what I call your Secret Salesforce…and they can be the difference between growing a business and shuttering a business!
It has long been accepted that word of mouth is the best form of advertising but businesses that are going to grow in 2020 will leverage it into much more. Your customers are your secret salesforce and they are always selling…either for or against you!
So, how do you activate your secret salesforce? Easy…in the words of Bonnie Raitt…you have to give them something to talk about! That one small pebble you drop in the pond (energy) creates ripples in the water (vibration) that can be heard far away on the shore (frequency). And all that occurs whether it is a good rock or a bad rock you drop in the pond.
Research tells us that, on average, a customer has to have upwards of seven positive experiences before they voluntarily share via social media (the new ‘word of mouth’). On the other hand, it takes less than three negative experiences before they’re tweeting about you.
As the leader of your business, you need to manage your customers’ expectations and ensure that your team is dedicated to making them positive! And when they’re not, get out in front of it and make the recovery a positive experience!
Making 2020 the Most Successful Year Ever
Reading all this is the easy part, now it’s time to put it into action… and that’s the hard part for this medium. The coaching and mentoring programs at Thom Rigsby Coaching are as unique as you, your goals, and your challenges. So if this strikes a chord with you, click on the link to book a no-cost, no-obligation, 30-minute Discovery Call. We’ll chat about where you are, where you want to go and start charting a course to get there!
May 2020 be your best year ever!
Thom Rigsby brings more than 25 years of business experience in companies ranging from the Fortune 50 to mom-and-pop operations as well as more than a dozen businesses of his own. He has an active performance coaching practice, audio & video podcasts, and weekly radio program where he shares the key concepts and strategies he has learned on his business journey, helping business owners and leaders focus their efforts, create results, and replace undistinguished results and burnout with a clear plan for stable, sustainable success. A plan worthy of your best and highest potential!