Grow Your Business In 2020 According to Tesla

For a lot of businesses just like yours, 2019 was a break-out year. The economy is red-hot, money is flowing, and people are talking about your business. But just like every wise business owner, you have some questions…How long will this last? What can I do to keep customers flowing? Will my business be able to survive?

According to Nicola Tesla, the secrets of the universe lie in energy, frequency, and vibration. In my personal experience owning and operating more than a dozen businesses and as a coach working with hundreds of client business owners and leaders I can attest that the secrets of business also lie in energy, frequency, and vibration!

Nikola Tesla quote. If you want to find the secrets of the universe, think in terms of energy, vibration, and frequency.
Grow Your business in 2020 with Business Coaching from Thom Rigsby

So if old Nick was still alive today, how would HE suggest you grow your business in 2020? Let’s take a look.

What Is the Energy Source Driving Your Business

Have you ever been to the DMV? When you left, did you feel energized or drained? What about a concert or a play? Energized or drained? I remember going to the theater when the original Rocky came out (yeah, I call it ‘experienced’!)…in the parking lot after the movie everybody was jumping around with their arms in the air…just like Rocky. Why?

How do your clients feel after they interact with your business? Energized or drained? If 2019 was your break-out year there is a good chance they are feeling energized because you are still new and different? Maybe you’ve been in business for a while and your customers are loyal…but not energized.

What about your team? Are they energetic or just idling through their day? In either case, why?

Energy flows both ways, from the business to the client and from the client to the business. If your team is drained, they will suck the energy right out of the client (ever gone to a restaurant hyped and excited and left tired and frustrated?). But if the team is amped up, they will have excess to give to your clients…and they will leave that interaction feeling better, maybe not knowing why but definitely able to attribute it to doing business with YOU!

As the leader of the business, YOU set the standard for energy and a high energy level is the first key to growing your business in 2020. Keep your energy high and be observant of the energy in the room. If the energy level is low, call a time-out and TAKE ACTION to bring up the energy!

Can You Feel the Vibes

All the energy in the world applied to the wrong problem will still be a losing proposition! Think about Wyle E. Coyote applying dynamite to the wrong cliff. Plenty of energy applied in the wrong place. Could your business grow if it applied energy in a different place?

Many businesses that don’t last miss one of the key principles of business, solving problems for other people (more on that in a minute). Instead, the owners get too infatuated with what THEY want to do instead of what THE CUSTOMER wants (yes, wants…not needs!).

Listen and be on the lookout for the vibes of the customer, those requests that will tell you exactly what they are looking for…then give it to them! Sure, you can test new things and introduce more options, but the most successful businesses in 2020 will focus on finding out what works, and doing more of that!

And speaking of finding out what works…you should also take a look at what didn’t work. What did you try in 2019 that didn’t produce the results you expected? Seriously ask yourself whether this is something you want to do or your customer wants? If they don’t want it, prune it! Don’t allow anything to ruin that good vibe with your customer!

As the leader of your business, it is your job to pay attention to what is working and what isn’t. Do more of what works and less of what doesn’t! To do that and grow your business in 2020, you have to be able to look up from the details of the business and stay connected with the market!

What Is Your Frequency

The energy in the business applied to solve the right problem for customers will create frequency in your market. This frequency shows up as one of the least understood and most underutilized resources available to business owners…what I call your Secret Salesforce…and they can be the difference between growing a business and shuttering a business!

It has long been accepted that word of mouth is the best form of advertising but businesses that are going to grow in 2020 will leverage it into much more. Your customers are your secret salesforce and they are always selling…either for or against you!

So, how do you activate your secret salesforce? Easy…in the words of Bonnie Raitt…you have to give them something to talk about! That one small pebble you drop in the pond (energy) creates ripples in the water (vibration) that can be heard far away on the shore (frequency). And all that occurs whether it is a good rock or a bad rock you drop in the pond.

Research tells us that, on average, a customer has to have upwards of seven positive experiences before they voluntarily share via social media (the new ‘word of mouth’). On the other hand, it takes less than three negative experiences before they’re tweeting about you.

As the leader of your business, you need to manage your customers’ expectations and ensure that your team is dedicated to making them positive! And when they’re not, get out in front of it and make the recovery a positive experience!

Making 2020 the Most Successful Year Ever

Reading all this is the easy part, now it’s time to put it into action… and that’s the hard part for this medium. The coaching and mentoring programs at Thom Rigsby Coaching are as unique as you, your goals, and your challenges. So if this strikes a chord with you, click on the link to book a no-cost, no-obligation, 30-minute Discovery Call. We’ll chat about where you are, where you want to go and start charting a course to get there!

May 2020 be your best year ever!

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Grow Your Business in 2020 with Business Coaching from Thom Rigsby

Don’t Let Gratitude Trap You In the Past

Is it easy for you to be thankful and express your gratitude?

For years, part of my morning routine has included gratitude. In fact, I do my best to start each day’s journal entry with, “Today, I am grateful for…” I began that practice because gratitude and thankfulness are outbound emotions and by starting my day with those outbound emotions, I don’t get trapped thinking about ME!

But I think I’ve been doing it wrong! Are you?

In the past few weeks, I’ve been really digging into the concept of gratitude and I’ve made a discovery… when we limit our thanks to the things that have already happened, it forces us to live in the past…and the past is not where we’re going! Sure, be thankful for the things that have happened in your life (good and bad! but that’s another post). But that doesn’t help us move forward! So, what should we do?

Think about it this way, if you have an outcome you’d like to achieve (100 new customers, new job, new house…whatever) and you wish, hope, and pray for it…you’re basically saying, “Here I am, bring this outcome to me!” Those hopes and prayers are passive…you’re asking for it to be done for/to you!

Practicing REAL gratitude is being thankful for results not yet received! Saying thank you for things that are already yours, you’re just not there yet! This gives you a direction and vision to move toward! When you can approach gratitude in this way, it allows you to become an ACTIVE participant in creating the outcome instead of being passive and hoping it will happen to you.

So on this Thanksgiving Day 2019, I want you to begin practicing REAL gratitude for what is to come! Whether you are gathered around the table to enjoy a meal, working, or just hanging out with friends…when the time comes to share what you’re thankful for…share something that is to come. And then…

…share that coming result that you are grateful for in the comments below. I’d love to hear about where you’re going and what you are making happen in the final few weeks of 2019 and beyond!!

Free Coaching Friday – April 26, 2019

Every Friday morning Business and Lifestyle Strategist Thom Rigsby takes YOUR questions and answers them during Free Coaching Friday!

Today’s question comes from Keith, “What advice would you give the 18-year-old version of yourself?”

Great question and one I’ve actually discussed on Instagram (@ThomRigsby) this week! Have a listen to see what I suggest.


Why Is This So Hard?

Have you ever caught yourself asking why things are so hard? Why can’t just one thing in your life be easy? What if it’s just perspective?

“Don’t wish it were easier, wish you were better.”

Jim Rohn

Whether your thing is baseball, video games, or cooking, there’s been a time when you really wanted to accomplish something big but the obstacles were just too great. Like learning to ride your bike. You master the tricycle then all of a sudden this “big kid” bike only has two wheels. When you look at it like that, it’s a hard thing to master…but bicycle racers have done it.

See, the reality is that you can learn to do just about anything and that learning is made easier by your perspective, your mindset! If you think it will be difficult bordering on the impossible, then it will be. If you think it will be easy after a little practice, again, it will be. It’s all in how you look at it.

So when you face a challenge, something that makes you think about quitting, before you declare the task impossible, check yourself. Ask what you can learn or practice more to become good enough to achieve the impossible!

Everything IS Possible!

You believe that your options are limited. Maybe you believe that the only choice you have is the one that’s already been made for you. You are wrong!

“Everything you can imagine is real.”

Pablo Picasso

The reality is that anything you can conceive with your mind, you can make a reality in your life…you just have to change the constraints! Want to fly private on your next vacation but can’t afford your own jet? No problem, rent one…take a dead-leg…


Choosing and then focusing on the outcome is the key. If this seems unrealistic to you, it’s because you are allowing yourself to be limited by the steps, dare I say obstacles, between you and your desired outcome.

So many times I talk with business owners and leaders in my private coaching practice that are limiting themselves, their company and ultimately their success because they can’t focus on the outcome. Instead, they are allowing their vision to become blinded by the things they see as obstacles instead of stepping stones.

When you begin to focus on the outcome rather than the steps, the size and quantity of the steps begin to shrink. Instead of huge boulders blocking your road, they become gravel paving it! Stop focusing on the rocks, start focusing on the prize, and enjoy the journey!

Change Your Thinking – Change Your Results

Do you feel that the outcome for your day is outside your control? Maybe it starts under your control but eventually, it succumbs to the demands of others. This is the thinking that got you here. If you want to stay where you are, keep thinking that way. But if you want more, if you want to find and do work that matters…read on.

The reality is that YOU control the outcome of your day. Every decision point is an opportunity to choose between a positive interpretation and a negative interpretation. How you choose will dictate how you feel. And how you feel now will impact how you feel going into the next decision.

So, each morning set an intention of what you will be and how you will feel today. Write it down, say it out loud, write it on your mirror. Then attack the day knowing that nothing will knock you off course from a GREAT day!

The Rat Race

Every day we have the chance to make hundreds, maybe thousands, of decisions. And the cumulative result of all our decisions creates our life, lifestyle, and lifetime!

Face each opportunity as just that, an opportunity. Even if your work requires you to deal with angry people, you can choose to be happy, entertained even, in the face of their frustration. Who knows, maybe the happy smile or understanding tone in your voice is just what THEY need to hear so they can have a happy day as well.

And how to do make that kind of choice? Well, for that you’ll have to listen to or watch the full installment of 7 Minutes In the Morning!

Choose to Win – 7 Minutes in the Morning – 22 Apr 2019

The problem with the rat race is, even if you win, you’re still a rat.

Lilly Tomlin

Defining Your Legacy

Who’s road have you made easier lately?

A lot of times we think of our legacy as this one-big-thing, like a big granite slab marking our presence in the universe. But the reality is we should think of it more like tiny pebbles. And not just any old pebble…nope, pebbles used to pave the road for those that come behind us. THAT, my friend, is a legacy.

You write out a little bit of your legacy every day. If I were to get a sneak peek into that ledger…what would it say?

The Road To the Life You Crave

What one choice will you make today that will change the rest of your life?

When my kids were young (and sometimes now that they’re grown) I would remind them that “Choices have consequences!” Sometimes they’re good and sometimes they’re bad…and sometimes you don’t know right away…but there are always consequences.

Choosing to binge your favorite show over the weekend could be awesome…or it could be two days farther away from the life of your dreams!

The choice is yours and you get to make it every day. All week I’ve encouraged you to do your part, fill your unique spot in the puzzle do #WorkThatMatters and live the life you crave!

The Difference Between an Entrepreneur and an Employee

What’s the difference between business ownership and entrepreneurship? One requires you to own a business!

I talk A LOT about entrepreneurship and frequently I hear back something like, “I don’t own my own business” or “I’m not an entrepreneur.” But the reality is everyone has the opportunity to be an entrepreneur and create the life they crave!

Entrepreneurship is about seeing things differently, looking for opportunity where others see obstacles, leveraging your own and other’s time, talents, and resources to create! THAT is entrepreneurship and you can do that as an owner or an employee.

Now, I’m not gonna lie, doing it as an owner is different (dare I say easier) than as an employee, but the opportunities to control your own outcomes are just the same!

I want to know what you think! Do you control your own outcomes? If you’re an employee, have you tried? What was the result? If you’re an owner, is it easier? Let me hear it from you in the comments below!