When you confidence isn’t founded in focus and purposeful action then you are jumping without a parachute. – Kathryn Lang
It’s a slippery slope when you start chasing what “seems good” at the time.
When you run a business, it is easy to allow distractions, which can dilute your focus even though it seems the “rabbit hole” you’re running down seems more exciting.
You’ll find yourself “confidently” chasing details or “new ideas” that don’t make a difference in the big picture when you originally started everything.
You have confidence because you’ve been there before and you’re “revisiting” something that soothes you, instead of, stretching you.
High confidence should be treated as an indicator that you may not be pushing the boundaries of your comfort zone hard enough… seriously.
Before you make a decision, ask yourself how you can measure the result to see if it moved the needle.
If you can’t come up with a good way to measure, then it’s a bad decision because you’ll never be able to distinguish between a win or a loss.
Do you know how to distinguish between a win and a loss right now?
You may believe it will “sort itself out” in time because of whatever reason, but things never progress unless you’re able to determine the specific things to move the needle in your business. Until then, you’ll be “spinning your wheels”.