Are you the best at what you do? Are you willing to say so?
I will frequently talk with business owners and leaders and have fantastic products or services but downplay their own effectiveness or impact! Heck, I’m even guilty of this (and my grandmother would be proud!).
The problem is that if you don’t express the confidence you have in your product or service…who will? Exactly nobody!
We think that we’re being humble or avoiding speaking ill of others…but the reality is that people, including your customers, want to know that you are confident in your capabilities! Would you rather want the brain surgeon who was “pretty sure he could do it” or the one that “knows what to do”?
Take a few minutes right now and think about the leader in your market. Do THEY say they’re the best? Then you DEFINITELY should!
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