Wins Live in the Land of Loss

Do you ever feel like giving up? I do…and here’s how I keep going.

Some days are better than others. You wake up with all the energy and excitement you need to power the week! Then other days…not so much. Why the difference? Frankly, there are lots of reasons from the physiological to psychological to the weather…but today I want to address the REAL underlying reasons why you want to give up.

Have you ever seen the movie 300? Did you know it’s based on the true story of King Leonidas and the Battle of Thermopoly? How did Leonidas get somewhere around 300 men to fight to the death against a Persian army of almost a million troops? And why didn’t they want to quit?

I’ve been fascinated by stories like this most of my life all leading me to ask the same question…why didn’t they give up? Why not just quit and live to fight another day? I’ve found that the answer for all of them, and for you, is remarkably simple…

You have to know your why!

I can’t tell you how many aspiring business owners I’ve faced across the business coaching table and asked this question and received confused looks in return. They don’t know why they want to start a business (or they assume making money is the only legit answer!).

So why do you do what you’re about to do today? Whether it’s going to work at a job, going to school, working on a side gig or side hustle, or unlocking the doors to your own business…why are you doing that?

And now for today’s golden nugget…Once you know your why, that ‘big picture’ destination you’re working toward, the little day-to-day don’t matter as much, and you can blow right past them without a second thought. If you’re why is to win the world series, does swinging and missing at this pitch make a difference? Does getting one out for trying to steal second make a difference? Does losing today’s game make a difference? Sure, some of these individual fails hurt in the moment, but do they change your big picture why?

Don’t get so wrapped up in this day, this hour, this minute…that you lose sight of this outcome!

If you need help finding your why, I can help. Send me a DM or schedule a no cost, no obligation introductory call on my website (link in bio), I’m happy to help!

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