What do you think about this quote from Tom Brokaw? Is it easier to make a buck than a difference?
I look at this and think “Transactional versus Relational”… and relationships are hard, thus, making a difference is hard. Okay…how about an example.
Here in the south, we have the Publix grocery store chain. They do lots of “little things” right but one of the most visible is that they offer to take your groceries to the car for you. Nah, it’s more than that…they assume they are going to unless you tell them no…and they don’t allow tipping!
So why is that important? Because any one of the millions of grocers in the US will execute a transaction with you, Publix wants to make a difference!
In my business coaching practice, I often talk with business owners and leaders who are too focused on making a buck and they miss the opportunity to make a difference! Frequently this is rooted in a cash flow problem but more often than not, they just aren’t thinking about it. Why should they worry about it? Why should YOU worry about it?
Publix is far from the cheapest option. Their location closest to our house, in fact, two of their locations here are across the street from a WalMart…and yet they are always hoppin’! Why? Because they make a difference!
Spend some time today thinking about how to put your customer first, what that will look like for you, and how you can make a difference in THEIR day! Leave a comment below and let us know how you’re going to do it!
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