Have you ever had a request from a customer that was just completely ridiculous? Did you do it anyway?
The only thing that makes any request ridiculous is our perception of the request. If you run an ice cream food truck and someone comes up looking for coffee…you might think that’s ridiculous. For whatever reason, that lost customer didn’t think it was ridiculous… hhmmm. So adding a coffee pot, that’s pretty simple. Adding an espresso machine, not so simple.
Since our job is to solve problems for other people, it stands to reason that the more problems we can solve the more customers we will have. Now, we have to balance cost/benefit for sure, but the more times you say YES, the more happy customers you create…and the more happy customers you create, the better your bottom line will be.
Don’t get hung up on “that’s not what we do here, man” kind of thinking. Make your business about solving problems rather than ___. And if that scares you, good! Real growth only occurs outside your comfort zone! So get out there, say yes, and enjoy the benefits!