I love this quote from Sir Richard but it always leaves me with a question.
How do you balance what the customer wants with what you want to give the customer?
Most small business owner get into the business because they possess some skill or ability they would like to monetize…without regard many times to the size or population of the market! When I speak with these people in my coaching practice, I see great frustration in their eyes as they are determined to “help” their market with their product.
People don’t by your ___ because they don’t want it!
This is a really hard truth to hear for many owners but a necessary one. As soon as they can recognize that the customer is the one that gets to determine what’s valuable, we go to work trying to figure out WHY the customer doesn’t want what they are offering.
So, how do you do it? How to you balance what the customer wants against what you or you business want to give them? Leave a comment below and let us know!
Thom
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Thom Rigsby brings more than 25 years of business experience in companies ranging from the Fortune 50 to mom-and-pop operations as well as more than a dozen businesses of his own. He has an active performance coaching practice, audio & video podcasts, and weekly radio program where he shares the key concepts and strategies he has learned on his business journey, helping business owners and leaders focus their efforts, create results, and replace undistinguished results and burnout with a clear plan for stable, sustainable success. A plan worthy of your best and highest potential!